Tuesday 12 June 2018

FOR CHANGING THE NARRATIVE

When Reese Witherspoon was 17, she had already appeared in four films. Still, she took an unlikely part-time job, as an intern in Disney’s post-production department. “I wanted to learn about editing, visual correction, and sound mixing,” she tells me 25 years later. Not long after, she worked as a production assistant on the 1995 Denzel Washington film Devil in a Blue Dress, helping with casting, among other things.
Also: “I parked Denzel’s Porsche!” That inquisitiveness, as well as nearly three decades in front of the camera, has made Witherspoon one of Hollywood’s most astute producers. She turned Gillian Flynn’s Gone Girl into a $369 million worldwide hit in 2014 (that earned Rosamund Pike an Oscar nomination) and did it again, that same year, transforming Cheryl Strayed’s best-selling memoir, Wild, into a breakout success ($52 million plus Oscar nods for Witherspoon and costar Laura Dern). Then came HBO’s Big Little Lies, executive produced with costar Nicole Kidman; the cultural bellwether about female relationships and domestic abuse, based on a novel by Liane Moriarty, swept nearly every category it was nominated in at 2017’s Emmy Awards.
After years of hearing from studio executives that there was no market for femaledriven films, Witherspoon had succeeded to a degree that proved a hunger was there. Her instinct for what women want is now being tested on multiple platforms through her 18-month-old storytelling company, Hello Sunshine. She and her team currently have shows in development at Hulu, NBC, and Apple TV (which has partnered on three projects, one rumored to be the biggest deal in history for a straight-to-series show), as well as a film at TriStar/Sony Pictures. But Witherspoon is also laying the foundation for a direct-to-consumer brand, one that is already  beginning to speak to women through a website, social media, YouTube and Facebook videos, audiobooks, podcasts, and newsletters—whichever platform she and Hello Sunshine execs think best honors the story being told. For all the company’s digital ambition, Hello Sunshine’s Santa Monica, California, headquarters have an old-fashioned feel.
The loftlike interior, with exposed wooden beams and pipes, is cheerfully decorated by Crate & Barrel (Witherspoon collaborates with the retailer). Vintage typewriters and hundreds of books make plain the company’s abiding passions: stories and the people who tell them. Sheets of paper with typewritten words to live by, tacked to a wall, gently rustle every time the front door opens. “I hope that you will find some way to break the rules and make a little trouble out there,” reads one, a line from Nora Ephron’s 1996 commencement address at Wellesley College. “And I also hope you will choose to make some of that trouble on behalf of women.” Fluorescent signs at the back of the room illuminate a five-word ethos: OPTIMISM, HUMOR, CURIOSITY, HONESTy, GENEROSITY. The space—which doubles as a set for interviews—is recognizable from videos on the Hello Sunshine website. Witherspoon’s glassed-in office is within shouting distance of her coworkers, who on a late March day sit or stand at a handful of desks or read books in armchairs. Witherspoon is wearing a navy blazer and a blue shirt with white hearts, both from Draper James, the apparel and housewares brand she launched online in 2015 as a “hey y’all!” celebration of her down-home roots. Her look is feminine, but not precious.
Or, as her friend Kerry Washington describes it, “genteel Southern badass.” Witherspoon, in person, bears a distracting similitude to Elle Woods, the character she made famous with 2001’s Legally Blonde. Celeste Ng, whose novel Little Fires Everywhere is being adapted by Hello Sunshine for Hulu, had a similar first reaction: “She’s bubbly and perky and scarily smart. I thought, Oh my god, it’s Elle Woods! But there’s a kinship with [Election’s] Tracy Flick, too, in that people who underestimate her learn their mistake really fast.” Wherever Witherspoon goes—Asia, Europe, Africa, South America—she is stopped by Legally Blonde fans: “I went to law school because of you,” they’ll say, or, “You helped me believe in myself.” She gets teary talking about the film’s impact. “I didn’t even understand when I was making it that it was a bit of a modern feminist manifesto,” she says. “Seeing a woman who is interested in feminine attitudes—getting her nails done—but who is also interested in promoting herself and accomplishing things was a new idea of feminine. A lot of women related to that, and the feeling of being underestimated.” Cynics might wonder if Witherspoon’s production company was merely designed to capitalize on #MeToo’s momentum. But Hello Sunshine was founded in November 2016, nearly a year before the flood of 60-plus allegations against veteran Hollywood producer Harvey Weinstein exposed just how endemic and toxic the industry’s gender imbalance has been. The outpouring of firsthand accounts of sexual abuse from fellow actors encouraged Witherspoon to reveal her own multiple experiences of harassment and assault, including by a director when she was just 16. She was among the Hollywood women who organized the all-black dress code for the Golden Globes this past January as part of the Time’s Up movement. “Part of me is incredulous,” says Witherspoon of Hollywood’s quick  “pivot to addressing gender disparity. “I can’t believe people are actually listening now. It’s also a relief,” she adds with a laugh, “not to have to spend the first 15 minutes of every meeting talking about the lack of content for women. Now it’s, ‘Yeah, got it.’ ”
At the same time, she says, “a lot of us are having to step up into leadership positions that we didn’t know we were capable of. I definitely feel that in my life.” Putting more women on screen is a Hello Sunshine mandate. But surfacing the voices of real—and diverse—women is the company’s true mission. There are many female-focused production companies, and several successful digital brands that produce social content directed at women, but no entity has yet tried to do what Witherspoon is attempting: to build a premium independent film and TV studio within a directto-consumer, female-led brand that operates on multiple platforms. “Fortunately,” Witherspoon says, “I like proving people wrong.”
Hello Sunshine is Witherspoon’s third production company. At 25, she had an office and five employees to develop movies for Universal Studios. She called it Type A Films. “I had no idea what I was doing,” she says. “In four years I produced one film, Penelope, with Christina Ricci. It was beautiful, and I loved it, but it was clear to me that I wasn’t ready to tell stories—because I didn’t know what stories I wanted to tell.” As she aged, substantial roles became harder to come by. “It was getting laughable how bad the parts were, particularly for women over 35,” says Witherspoon. “And that, of course, is when you become really interesting as a woman.” Suddenly, there were stories she wanted to tell. Witherspoon thought about partnering again with a studio to develop films. Her husband, Jim Toth, dissuaded her. Toth is a motion picture talent agent at Creative Artists Agency, and it was apparent to him that his wife was good at reading the zeitgeist and spotting promising authors. Toth told her, “ ‘Babe, do it yourself,’ ” Witherspoon recalls. “ ‘You read more books than anyone I know.
You know what works as well as anyone.’ ” She also wanted to “further the evolution of women’s roles,” she says, and they both knew that partnering with a studio would mean satisfying a corporate mandate. “I’d be making products they like,” she says. Witherspoon joined forces in 2012 with another producer, Bruna Papandrea. They created a company called Pacific Standard, which went on to adapt two of that year’s hottest book properties, Crown Publishing Group’s Gone Girl and Alfred A. Knopf’s Wild (Strayed had personally sent an advance copy directly to Witherspoon in November 2011). Around the time that they were developing Big Little Lies, in 2014, Witherspoon began noting changes in consumer behavior. “Women weren’t going to movies,” she says. “They were streaming shows. They were on Instagram and Facebook. Digital was winning. The only way was to go where women are, instead of expecting them to come to us in theaters.” The digital imperative was underscored by her three children—Ava, 18, and Deacon, 14 (with first husband, actor Ryan Phillippe), and 5-year-old Tennessee (with Toth, whom she married in March 2011). For them, YouTube and streaming had replaced watching network TV and going to the movies.
Rather than moaning like so many in the industry about the tyranny of tiny screens, Witherspoon became excited by the creative potential of digital platforms and the relationships forged on social media. She joined Instagram in 2013 and started to build an audience (12.8 million followers to date). Draper James—which now has four brick-and-mortar stores—allowed her to become involved with consumers in a more intimate way. “I’d never had that before. I was always behind a screen. And I’m an extrovert,” adds Witherspoon, who remains creative director and the face of the retail company. Witherspoon’s second-ever Instagram post, in May 2013, was about J. Courtney Sullivan’s novel The Engagements (“I love this book! Has anyone else read?”).
It got a big-enough reaction that other book recommendations followed. News she posted about Pacific Standard’s coming adaptations of Gone Girl and Wild gave both novels sales bumps. According to Amazon Books, Gone Girl sales tripled following the release of the first movie trailer, then doubled during the opening weekend. Witherspoon learned that she could personally build audiences for movies long before they were released. At the same time, she was also loving the conversations she was having with other women about literature. After starting an informal Instagram-led book club in 2015, Witherspoon grew even more interested in digital community building.
Papandrea preferred to stick with film and TV. The pair decided to dissolve Pacific Standard (though they continue to partner on Big Little Lies; season 2 is due in 2019), and Witherspoon began to think about who might help her build a consumer-facing brand.  If Witherspoon is the soul of Hello Sunshine, then CEO Sarah Harden, a fast-talking Australian, is the heart of the place, pumping life into the operation daily. I meet her in the company’s second office, in Beverly Hills, where the film and TV brainstorming happens.
Harden and Witherspoon met through Peter Chernin, who was head of 20th Century Fox when the studio produced 2005’s Johnny Cash biopic Walk the Line, for which Witherspoon won a Best Actress Oscar. When Chernin left the company, Witherspoon followed his career. “He is very smart,” she says, “and a good prognosticator.”
Chernin had gone on to found his own media company, the Chernin Group, and launch (with AT&T) a subsidiary called Otter Media, dedicated to acquiring and building media brands for niche audiences. One of them, Crunchyroll, is now the largest global distributor of anime. The executive overseeing Otter’s acquisitions was Harden, who helped turn digital media studio Rooster Teeth into an online mecca for gamers. “Sixty thousand people go to [the Rooster Teeth] convention in Austin every summer,” Harden says.
“I said, ‘We’ve got to find a female equivalent.’ ” She spent four years looking at existing female-driven brands. Most “were beauty- and fashion-focused, publishing-focused. They weren’t video storytelling at their core. And video is expensive,” she adds. “It takes incisive understanding to build full-scale, profitable businesses around that, and it requires creating a brand people love.” Witherspoon first brought her idea for Hello Sunshine to Chernin in the summer of 2016. One of her criteria: “I needed to have a woman run the company,” she says.
Chernin introduced her to Harden, and by November, Otter Media was Hello Sunshine’s only external seed investor (for an amount in the “single-digit millions,” says Harden), joining Witherspoon, Toth, and investor Seth Rodsky, who was Witherspoon’s partner in founding Draper James. The investment “had nothing to do with Reese being a movie star,” says Chernin. “She’s a great entrepreneur because of her willpower. And she had a remarkably clear idea of what she wanted to build.” He also saw a potentially lucrative white space for an underserved audience.
Unlike the millennial- and coastal-focused brands that dominate the digital landscape, Witherspoon is targeting literate women across America, spanning a strikingly wide age range of 20 to 60. Hello Sunshine now has 19 employees, with 20 more likely to join by year’s end—a workforce that, yes, includes men. It’s important, Witherspoon says, that men “feel they have an opportunity to create a new reality for the world too.” Underlying everything, says Harden, is books. Witherspoon’s book club picks—and, yes, she chooses each one (helpfully, she reads fast)—were an easy way to establish the company’s tone. One of Harden’s first moves after taking the helm of the company last June was to turn each selection into a monthly event, supported by video interviews with authors (usually conducted by Witherspoon), social posts on, say, a book’s inspiration, and giveaways—all in the service of community building.
Maintaining levity is important, says Harden: “You can go to earnest places very quickly, and Reese will say, ‘This is not funny! Nothing about this is funny!’ ” Reese’s Book Club x Hello Sunshine, which counts upwards of 460,000 followers on Instagram, hasn’t reached Oprah book club heights (more than a million followers), but Hello Sunshine is already considered by the publishing industry to be a powerful marketing force. Two of her selections have been HarperCollins titles
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Sunday 10 June 2018

What is the most embarrassing moment of your life?

True Story Of a Office Boy
I saw naked pictures of my boss and her husband.
My boss had her wedding recently. So she took a long vacation and came back to her office on Friday. She called me to her desk and asked me if I can edit some of the photos for social media. I am a part-time photographer with decent photoshop skills. I was cool with spending an entire weekend because I liked her for being an amazing boss.
She gave me the photos in a flash drive. As I was browsing them, I found a lots of generic tourist-style photographs. Then my jaw dropped- there were topless selfies with her husband, steamy nude photos and selfies in sexual positions. Absolutely intimate pictures.
Initially I was excited and went through the photos many times over the weekend. As I started editing the normal photos, I felt very guilty. They were just two people in love and this was clearly an accident. My boss is very helpful and kind person. The kind of boss who takes the hit for the team. There is no way I want to hurt her; so I just deleted all those pics, edited the rest and gave it in the same flash drive. While giving, I casually asked her if she had selected the ‘best’ pictures since they were really good. She told me that she didn’t even see what was in there as her husband had sorted everything.
It was her husband’s fault. Now I can never see her the same way again.
For some strange reason, I feel embarrassed. Maybe because it took an entire weekend for me to realise that I should have deleted the pictures as soon as I saw it. Maybe because those images come back to me everytime I see her. Oh God!
IMPORTANT – I’m from India and people don’t generally embrace nudity. This is a pretty serious issue. So there is no way she should know that I saw the pictures. My career might be at stake and she might be scarred for life. So I had to delete the pictures. I’m 100% sure that they were in there by accident.
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What are some of the greatest life hacks that will earn you millions?

If you apply this lifehack you will never go broke again – guaranteed. In fact you can go out there and make millions in a couple of minutes…
Ready for it?
Ok. Let’s go…
Have you ever taken a group photo?
Yes?
Which is the first image you spend the whole day looking at in the group photo?
Yours – Right?
Ok. I do the same. In fact you also do the same – and then after you’re satisfied that you’re at least in the photo, you begin comparing yourself with the rest of the guys in the photo. Then you look at the other people – mostly the girls – that is, if you’re a guy and vice versa…
Guess what? Everybody does it. Millions of people do it every day. They think about themselves first before they think of others. And even when they think of others, they’re still thinking about themselves.
You must have figured it by now. It’s called SELFISHNESS!!!
Every human being on earth is selfish.
Presidents, kings, politicians, lawyers, accountants, cooks, doctors, priests, preachers, imams, movie stars, scientists, the rich, the poor, beggars, men, women – we’re all miserably selfish…
What I’m I trying to drive at?
Well, it is because of this simple hack that people make millions…
Dying to know how?
It’s known as “reverse psychology”.
Have you ever wondered what would happen if you didn’t look at yourself in the mirror for a few days?
If you were a guy, it wouldn’t matter very much, at least for a month. But if you were a woman, you wont survive even for a day!
Why? Because you begin to lose your self-confidence. And the more you lose your self-confidence, the more you begin to lose your self-esteem and begin to doubt yourself. Finally, you begin to die inwardly.
Now, suppose you start selling mirrors where there were no mirrors in your town or your country? (Just a hypothesis).
There would be a scramble for mirrors – The demand would be very high – assuming of course, people in your town knew about mirrors – right?
This is exactly what happens when people queue for long hours, sometimes even days, just to be the first ones to grab the latest model of the iPhone!
Think about it. What’s an iPhone? Just a smartphone, right?
Wrong.
See this gadget right here? It’s the latest model iPhone 8 smartphone. One of these goes for not less than $699!
Now look at the photo closely. What do you see?
They’re trying to reverse-engineer their own psychology so that it becomes your psychology. The point is they know that you will buy the iPhone for selfish reasons. You will even borrow the money from the bank or from Uncle Sam to get the iPhone.
Notice the girl in the photo? That’s used to drive home the psychology – It’s called marketing psychology.
When you buy the iPhone, you’re actually buying lifestyle, trend, prestige, fashion, self-esteem, self-importance, self-centeredness, egomania, megalomania, bragging, self-love, selfishness, arrogance, pride, boastfulness, self-ego, self-worth, self-respect, self-conceit, self-admiration, self-image, self-confidence – all that packaged into one little gadget.
You get the picture?
That’s why Apple makes millions of dollars each and every day.
That’s why Amazon is one of the largest eCommerce stores in the world.
That’s why Bill Gates sells Windows operating system for every desktop computer whether you love it or not.
This is the same hack motor vehicle companies use to sell you expensive supercars worth millions of dollars that you will never drive.
This is the same hack watch manufacturers use to sell you expensive watches worth millions of dollars that you probably don’t even wear.
This is the same hack internet marketers use to sell you millions of dollars worth of worthless eBooks and online courses.
This is the same hack fiction writers use to sell you millions of dollars worth of bestselling fiction books about stories that never happened.
This is the same hack movie producers use to sell you blockbuster movies on which you spend millions of dollars to see.
That’s why marketing is a multi-billion dollar industry. Because it’s driven by reverse psychology!
Armed with this information, I think you’re now ready to go out there and make the millions.
But first, you must train yourself so that you can prepare yourself psychologically to sell almost anything to the world.
I don’t want to sell you anything.
All I want is for you to master one of the greatest lifehacks in the world and live like a king
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What are some signs that a person will be successful?

I’ll interpret “successful” as successful in my classes, which, for better or worse, doesn’t necessarily mean successful in life.
I’ve found two things to be especially, and somewhat weirdly, correlated to success in my classes. In no way are these things causal, just interesting associations I’ve noted throughout my time teaching at the university level.
A. On test days, I’ve noticed that as a student exits the classroom, if they are unable to return the door to its previous state, they also tend to have one of the lower test scores. It’s maybe worth noting that the converse is not true, i.e., being able to leave an open door open or re-close a closed door doesn’t mean a student will have done well on the test.
B. My last name is somewhat difficult for many other to pronounce. I certainly don’t mind when it gets mispronounced (Tanner Auch’s answer to What does it feel like to have your name constantly mispronounced?). In fact, I think I’d be a little bit sad if everyone I encountered knew right away how to say my name. I do feel, however, that after a few weeks in one of my classes, a student should know how to pronounce my name. I’ve noticed that the students who still can’t pronounce my last name correctly as we get to the end of the semester also tend not to be doing so well in the class overall (again, this is not a cause-and-effect type situation). As with the coincidence above, the converse doesn’t hold.
I think at this point I’ve decided a lurking variable is being unobservant. And maybe this loops back to a more general interpretation of the original question—perhaps being fairly unobservant is a sign that someone will be unsuccessful.
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Saturday 29 October 2016

BE UNIQUE ALWAYS

In this world all want to copy other all want to defeat others with their ideas not their own ideas.
I see if one want to become a entrepreneur he/she copy the ideas of other entrepreneur and starting their work on his/her idea.
I don`t say its wrong it means not that its totally right.
If you want to become a entrepreneur then you don`t  need to copy other the only thing you need is only keep your mind active ,encourage yourself and target the guy who is master or legend of your field ruined/defeat him/her with your power,your thinking and your way of doing work.
Inspiration is what ?
Its a courage of doing work very positively with lots of enthusiasm
Its not come to saw  a videos of entrepreneur,its not come to read a book of entrepreneur,and believe me its also not come to attend a seminar of entrepreneur.
Its come from your entire soul when you start thinking about your way positively,its come when you start reading a book related to your way and start working on your project.
One thing always mind love also inspired you love also show you path when you lost your way and when you confused ,so never forget to love someone never forget to live with peace .
Be unique not follow other do work in your way and make your dream true

                                                              author - shashi ranjan sharma(be kind &honest)
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